Business conferences back in the day remained within the confines of the brick-and-mortar conference room. That is not the case anymore! Thanks to the power and reach of the internet, new-age businesses are now holding conferences that address a global audience.
Another factor that is changing the way people look at conferences these days is the transcription services offered by leading service providers.
Are there any benefits associated with availing conference transcription services? Well, you bet! Here’s more to it –
Transcribing a conference expands its reach
It is a really good idea to record interviews, keynote sessions and seminars.
Why?
Well, it is one of the most efficient ways to expand the reach of a conference and that too, by many folds.
Whether a business wants to woo a prospect residing in the Far East or showcase their concept product to an interested investor from India, transcribing a conference plays a crucial role in it all!
A transcribed conference is more accessible
The modern-day trend is to make everything easily accessible.
In this case, transcribing a conference helps the stakeholders of the company to have easy access to the conference.
Transcribing a conference also ensures that people, directly or partially associated with the company and even the ones with certain disabilities such as hearing or visual impairment can access and understand the content easily.
The transcribed conference is a powerful SEO-friendly tool
If a business wants to boost its Search Engine rankings then it simply cannot rely only on its video content. It would need assistance from subtitles or captions.
Similarly, if a business wants to showcase a conference video to its audience where a new product concept is being brainstormed then they would need to transcribe the content. This would, in turn, boost the rank of the content by many folds. Transcription is a powerful and SEO-friendly tool. One needs to keep this in mind!
Transcribing a conference also assists professionals like keynote speakers. When a keynote speaker is addressing an audience, if the latter is busy taking down every word that comes out of the mouth of the speaker then the whole point of the conference is lost. A conference is only successful when the audience actively participates in the discussion with the keynote speaker. Transcribing the conference would allow the attendees to view the session online at their convenience. Hence they wouldn’t bury their nose in notebooks and instead, actively participate in the conference – it is a win-win situation!
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